Internal Support

The TAN Company® realizes that the internal support system of a franchise is the most compelling reason an entrepreneur chooses a franchise opportunity. The TAN Company® has created an extensive support program. We understand that the success of the company is based on the success of the franchisee.  The TAN Company® Operations Department, which currently operates 30 salons nationwide, continually works with new combinations of tanning equipment and tanning programs to give our franchises an edge over the competition. The TAN Company® negotiates with our bed manufacturer, lotion distributor and other suppliers to ensure the franchisee is continually receiving the best products at the best price.

The daily hands-on operation of salons has provided us the expertise to stay ahead of industry trends with effective advertising and marketing campaigns that are tailored to each individual market.

Operational Support

 The main goal of our Operations Department is to serve the franchisee. This support and guidance begins the day you decide to become part of The TAN Company® team. The Operations Department will schedule initial training to help  you start well-prepared. With The TAN Company®’s system for success, comprehensive training includes:

• New owner and manager training
• Development timelines and new store opening guide
• On-site training for your staff prior to opening
• On-site presence at the grand opening for five day to help you start strong
• On-going assistance and development

5 Star Training

The key to an effective and successful operation is a highly trained and passionate sales staff and ownership group. We provide a nationally recognized training program that leads the industry in classroom and comprehensive web-based training regimens. A first in the industry, The Tan Co. University was established in 2000 with one goal in mind; to develop the most knowledgeable and motivated sales team the industry has ever seen. The Tan Co. University is our primary training resource, with the capability to train over 100 employees at any given time. The University also role-plays and tests for knowledge retention to make sure that our commitment is realized. That commitment is to effectively train you and your staff before a new client is even seen. The full line of training classes includes customer service, service operations, skin care, tanning sales, local marketing efforts, sales management, product knowledge, draft retention and advanced closing techniques to increase your per client profit.

• New Owner
• Sales Associates prior to opening
• On-Going 
• On-Line

Advertising

Our marketing team has created an extensive advertising program in which all franchisees can participate. We have a dynamic system constantly generating new ideas and creative programs. Each advertising component can be customized for every salon. Franchisees of The TAN Company® receive assistance with: business cards, direct mail, outdoor advertising, print, radio, in-store signage, email blasts, flyers, and other requested elements.

 Technology at work

Successful salons always put the client first.  The TAN Company® has built its business, reputation and future upon treating the client better than any other tanning salon.  Offering an overall experience that is second to none in the tanning industry.

As a franchisee of The TAN Company®, you and your team are provided the training to meet these high standards and the marketing tools to help both build and fulfill the client’s expectation.  You will learn how to determine the client needs, how to help them acquire the tan they want, and how to build a client relationship based upon knowledge, performance and satisfaction.
 
The TAN Company® system encourages long-term client loyalty.  Clients are accustomed to cleanliness, to great beds, to friendly sales people, and professional assistance with their lotion choices and building a great looking tan.