
Our Industry's Potential Is Tremendous
We have positioned ourselves to grow within an underdeveloped market. It is estimated that 60 million single-family homes in the United States do not yet have a deck. That's approximately 75% of all single-family homes. As a result, our business potential is tremendous. As a matter of fact, the deck market is approaching the $12 billion mark and analysts estimate a growth of 15% annually.

Marketing
We offer expert advice on selecting and placing local radio, television and newspaper advertising, as well as direct mail. We advise franchisees how to create a media mix which will allow them to differentiate themselves from the competition - and to generate more inquiries.
Sales
Every homeowner represents a potential sale. So, once all these inquiries come in, how are they converted to customers? A key principle to a successful sale is the ability to design a solution that addresses the homeowner's desires, needs and budget. Through extensive classroom training, video role-playing and field training, franchisees learn the principles of design and the proven Archadeck sales methodology. Archadeck supplies the essential tools for successful sales presentations and successful sales wrap-up's.
Construction
Our standardized details and construction methods allow for increased profitability by reducing construction time, without sacrificing quality. We provide step-by-step methodology to deliver the project on time and on budget, to a satisfied customer, with a profit for you, the franchisee.