Franchise Opportunities! Profit from Baby Boomer Market

One of the most basic laws of successful business practice is based upon the concept … seeing a need and filling it! Right now, franchise opportunities that are designed to meet the current and future needs of the burgeoning “baby boomer” market are experiencing solid and consistent growth.

All you need do is review the current statistics of the baby boomer generation to understand why …

• Baby boomers represent 27% of the population!
• They account for approximately 48% of U.S. families!
• Almost 70% own their own homes rather than renting!
• Their average household income ranges from $56,500 (for younger boomers) to $58,889 (for older boomers)!

Obviously, this is a market segment with considerable purchasing power for savvy franchisers to tap into and profit.

As more and more baby boomers approach retirement, they are experiencing an abundance of financial security and leisure time. The dynamics of their lives are in transition. As their children approach adulthood, boomers have more freedom to travel and are devoting more time to their health and wellness. They are developing new lifestyles and new wants and needs. Fortunately for savvy entrepreneurs, franchise opportunities exist to satisfy these needs.

Two such areas are in-home health care service and fitness. Baby boomers are those born between 1946 and 1964. They are a population 78-million strong. Many are responsible for the care of their aging parents. And an increasing number of boomers are interested in maintaining their good health.

As boomers live more active lifestyles, they are leaving the care of their loved ones to home care providers. In-home health care franchise businesses provide services that enable the aging population to receive proper health care without leaving the comfort of their own home environment.

Another benefit of “home care” franchises is that they tend to ne recession proof. They provide a necessary service that can not be substituted. What’s more, the United States Bureau of Labor Statics just released some truly impressive findings about the health care industry:

• As the largest industry on 2006, health care provided 14-million jobs including 438,000 jobs for the self-employed.
• Seven out of twenty fastest growing occupations are health care related.
• Health care will generate 3-million new jobs between 2006 and 2016 … more than any other industry.

Many health care franchise businesses do not require past experience or a medical background. However, those opportunities involved in home care usually have access to a registered nurse. What is important is a sincere desire to help others … along with basic business sense. The franchise company will provide the training and proven business plan to follow.

Thanks to an increasing awareness of the various benefits of physical fitness, baby boomers are very well aware that a fitness program is vital to maintaining good health, vitality and long life. No wonder, so many fitness franchise businesses are thriving!

In fact, the U.S. Bureau of Labor Statistics anticipates a 27% increase in employment over the next decade for fitness workers with the demand for these workers growing much faster than average for all occupations. What’s more -- the government’s analysis of these statistics also specifically reports that baby boomers will fuel this demand.

Franchise opportunities that are currently benefiting from the baby boomer’s affinity for fitness include gyms and exercise facilities … training centers … yoga studios … martial arts for fitness … and personal training outlets. And with very good reason, baby boomers are better educated and understand that physical fitness and conditioning needs to part of an on-going regimen. Boomers tend to stay longer with programs.

To be successful with a fitness oriented franchise one should be very enthusiastic about health and fitness. Industry authorities agree that franchisees who work directly with clients must be nationally certified personal trainers.

Because of the wide spectrum of the concept of “physical fitness,” there are hosts of other ancillary franchise businesses that can capitalize on the baby boomer market. Other viable opportunities a potential franchise buyer can explore include: vitamin distributorships … tanning salons … health food stores … spas … and cosmetic retail outlets, just to name a few.

In total, the health and fitness industry generates approximately $450-billion annually. A franchise business is one of the best ways to get involved in this extremely lucrative industry and generate significant revenue by meeting the needs of today’s affluent baby boomers.